Over the past couple of decades the face of network marketing has changed. A new generation of leaders has emerged and will continue to emerge. The strategies and procedures for attracting new distributors and teaching them to duplicate your results have shifted. The Internet and social media has streamlined and automated the process of sending your message. It has expanded the market of prospects from the number of people one can physically speak to locally, to a vast and limitless global market.

Network marketing is certainly a dynamic and ever changing industry, however some characteristics of the industry will never change. This is and always will be a people business. Therefore people will only buy from people they like, trust and value as a respected leader. The Internet has automated this process once more through the use of the email auto-responder.

The content in your follow up messages that you send to your leads is even more important than the traffic source you used to acquire that lead. Building a relationship with a prospect via the Internet is an art and a very profitable skill if correctly applied. The relationship between the prospect and the distributor is just as important and necessary as it has always been in network marketing.

The process begins by giving value. Prove your leadership abilities by teaching them something of value at no cost, in exchange for the opportunity to present them with a low cost teaching tool. It becomes a constant exchange of useful information for the chance to introduce them to a product or service.

With the rise of social media the relationship does not need to end (and should not end) with email or the telephone. Invite them to follow you on Twitter, friend you on Facebook. Invite them to subscribe to your YouTube channel and your blog where you give even more value and further edify yourself as a leader. If you allow them into your world you become more, “real.” You become someone who is not just looking to get in their wallet, but a friend who is willing to help them.

Network marketing is, always has been, and always will be a people business. Build a  solid relationship with your prospects and watch your results skyrocket. Go out of your way to help them. If you give enough people what they want, in return you will get what you want. 

We are currently experiencing one of the largest booms in the network marketing industry in decades. Outlandish fortunes will be made over the next few months and years. Thousands of people who have correctly positioned themselves will experience a cash flow hurricane like never before. Thousands will also enter the industry only to inevitably fail. This unfortunate fact can be attributed to the lack of training most network marketing companies provide, and a lack of income to fund their business expenses.  

When you leverage a concept known as a, “funded proposal,” you are able to accomplish one of two vital factors to the long-term success of your business.  A funded proposal is usually an inexpensive piece of information that will help them and give value.

This puts some much-needed muulah in your pocket and acts as a way to profit from the 95% of your prospects will inevitably NOT join your business. This money can be used to pay bills, put food on your table and fund the ongoing expenses associated with building a business.

Those prospects who do join your business become a more qualified and better educated business partner. This will allow them to stay in business longer and decrease your attrition.

Selling a low cost retail product of value not only covers your expenses but also puts you in an incredibly powerful position. You have now become an authority in the eyes of your prospects. You’ve become a valuable resource to them.

Anyone who has ever taken even a basis business class can tell you that it is 10 times harder to gain a new customer than it is to hold on to an existing one. When someone spends money with you once it becomes much easier to sell to them down the road. Whether they are joining your business or perhaps buying another more expensive educational product.

So with a funded proposal not only are you putting extra cash in your pocket, but you are also edifying yourself as a leader in your field, and gaining a more knowledgeable long term customer and business partner. This is how the heavy hitters in the industry make it happen. If you have long-term goals for your business you must implement this practice.

For information on acquiring your own funded proposal system, and to learn free online marketing strategies for your business, subscribe to my newsletter by visiting:

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